The NFB and World Fairs, pt. 1: Montreal and Expo 67

Reviews

This is the first of a 4-part series documenting the NFB’s involvement with World Fairs, from Montreal to Shanghai. It was written by Marc St-Pierre, our French Collection analyst. – CW

“Expo Year” (Montreal, 1967)

Many Montrealers fondly recall the 1967 World’s Fair, held to celebrate Canada’s centennial. Expo, as it is commonly called today, was made possible thanks to the avant-garde vision and outsized ambition of Montreal’s mayor at the time, Jean Drapeau, and was the first in a long line of international successes for the city: the securing of a Major League Baseball franchise (the Expos, who began play in 1969), the 1976 Summer Olympic Games, and the Floralies exhibition in 1980. Expo 67 was also an opportunity for the NFB to shine. Producer and filmmaker Roman Kroitor first hatched the idea for a special World’s Fair project in 1964, and began discussions with his colleague Colin Low, also a filmmaker and producer. The two men soon developed a concept for a pavilion evoking the Labyrinth of Daedalus in Greek mythology, where Theseus killed the Minotaur. Spectacular multi-screen images would be shown in the venue, in a show that they saw as a modern expression of the Ancient myth.

A multi-screen spectacle

Kroitor and Low envisioned a theatre in which two films would be projected simultaneously: one onto the floor, which spectators would view from above, and the other onto a wall, as in a conventional movie theatre. They shot footage from a helicopter, added a soundtrack and conducted screening tests on a horizontally positioned screen in an aircraft hangar belonging to Canadair (today the site of Bombardier Aerospace). They then showed the results to Mayor Drapeau, who was thrilled. The project was given the go-ahead.

The idea of multi-screen projection was not new. As early as the 1930s and 1940s, theatre shows in Czechoslovakia had used a projection system featuring several screens, dubbed Polyekran. There were installations featuring the technique at the 1958 and 1964 World’s Fairs, held in Brussels and New York respectively. But the NFB filmmakers wanted to push the envelope further. They came up with the idea for a second film to be shown in the same building: not only would it be projected on multiple screens, but it would also be shot with several cameras at once. Kroitor and Low’s masterstroke was to incorporate the design of this multi-screen show into every aspect of production, not merely at the projection end. Scenes were shot with five cameras running simultaneously on a cross-shaped mount. They were then projected on five separate screens in a similar cruciform arrangement. The technique required faultless synchronization among the cameras, the editing equipment and the projectors. The results promised to be spectacular: viewers would never have seen anything like it.

In the Labyrinth

The Labyrinth opened in April 1967. More than a million people experienced the film In the Labyrinth / Dans le labyrinthe, shown in two parts in chambers I and III of the huge five-storey pavilion (also called The Labyrinth) in Cité du Havre, near the main Expo site. Where the other themed pavilions of the Man and His World portion of the Fair showed various means by which humanity had tamed its environment, the Labyrinth offered an interior voyage through which audiences discovered humanity’s conquest of itself.

To be continued! Stay tuned for Part 2: Expo 70 in Osaka.