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Fort McMoney | Be the First to Play

Fort McMoney | Be the First to Play

Fort McMoney | Be the First to Play

On November 25, TOXA and the NFB, in association with ARTE, will be launching Fort McMoney, a trilingual (English, French and German) interactive documentary game about the issues facing Fort McMurray, Alberta. 

Watch the trailer

Created by David Dufresne (Prison Valley), Fort McMoney explores various facets of Fort McMurray—a town at the centre of Canada’s economic growth thanks to its location at the heart of the oil sands, the world’s largest energy project.

Fort McMoney allows users to immerse themselves in the town’s environmental, social, cultural, economic and political concerns. By meeting citizens and key players in Fort McMurray’s development, users can, among other things, participate in major debates leading to referendums whose outcome—determined collectively by the players—influence the direction of the game for everyone. Participants find themselves taking part in a striking interactive experience that brings to life complex and very real dilemmas.

Users can sign up now at to participate in the documentary game starting November 25.

About the creator

David Dufresne is an independent journalist and documentarian. He is the writer and co-director (with Philippe Brault, who was also the cinematographer for Fort McMoney) of the acclaimed Web documentary Prison Valley (2010, Upian/ARTE), which received widespread international acclaim.

International media partners

Fort McMoney is presented in partnership with Le Monde and Süddeutsche Zeitung. It will be available on their websites as well as at

About TOXA

TOXA is the driving force behind the magazine and TV series URBANIA. This combination between a communication agency and a production company is a multiplatform content creator (television, Web, mobile, publishing) which has been devoted to finding communication solutions since its inception in 2000.

TOXA has been the recipient of numerous awards, both local and national (Gemini, Boomerang, Canadian Magazine Awards) and international (Webby Awards, Flash Festival Paris, FWA), for its documentary series, interactive experiences and creative branded content solutions.

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  1. This is an interesting way to expand the conversation and includes the audience. Have you optimized it for mobile?

    Looking forward to its release!


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