Pink Ribbons, Inc: Breast cancer and cause marketing
Next week our latest doc Pink Ribbons, Inc. opens in theatres across Canada. We’ve written about the film several times here, and we’ve been talking about it for months. It’s a critical look at the industry that has grown up around breast cancer, and how the disease has become “the poster child” for cause marketing.
There’s a lot of information packed into the film. In fact, several people have commented to me that it needs to be seen more than once. In an effort to give you all a head start, and to clearly outline some of the issues raised in the film, our brilliant designer Mivil has created some infographics with statements pulled from the film.
The first one, below, speaks to the issue of pinkwashing and cause marketing. Please feel free to grab it for your own blogs and websites – the more people who are made aware of, and understand, the issues, the better.
We also have some sidebar banners, which can be found here.
If you’re in the US, you can find theatrical release dates through our US distributor, First Run Features.
Any idea when this will be released in Australia?
Unfortunately I have no information on an Australian release, but if you’re subscribed to our newsletter (http://nfb.ca/subscribe) we’ll certainly let you know when we do have news, or when the film will be available on DVD or online.
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Thank you for the link to the US distributor. I hope after this week’s Komen shenanigans they are able to get a wider distribution and quickly. I’m really sad to have missed it at the Santa Barbara Film Festival by 2 days.
i have just watched the trailer for Pink Ribbons, Inc. going through this horrific disease myself, 3 years ago I always felt that there was something wrong with my way of thinking, as i never believed in the pink ribbon, or the walk to end breast cancer, cancer is not pretty nor pink,I do not want anyone walking for me and suffering so they will feel my pain,. Thank you for opening others to this media dilemma.