The NFB is committed to respecting your privacy

We use cookies to ensure that our site works efficiently, as well as for advertising purposes.

If you do not wish to have your information used in this way, you can modify your browser settings before continuing your visit.

Learn more
Media Literacy: The Key 21st-Century Competency

Media Literacy: The Key 21st-Century Competency

Media Literacy: The Key 21st-Century Competency

Creating, innovating and thinking critically about media

Harness the power of media technologies

Media-literate young people deeply understand media texts and environments and are skilled at navigating the challenges of the 21st-century world creatively and intelligently. Media literacy includes knowing how to harness the power of media technologies to create art and solve problems, and thinking critically about the power and effect of these tools.

Think differently

Viewing the works of innovative artists such as Frida Kahlo (Bone Wind Fire), Pete Clarkson (Debris), and Seth (Seth’s Dominion), and drawing on them to create their owns works can inspire young people to think differently. Asking students to consider artist Georgia O’Keeffe’s notion that an empty space contains expression that has not yet been articulated can spark innovative projects, such as cartoon strips about identity or social-media issues or three-dimensional collages illustrating solutions to environmental challenges. Reflecting on their learning during and after the creative process reinforces how media forms such as comics or even discarded household items can be manipulated to construct original messages.

Bone Wind Fire, Jill Sharpe, provided by the National Film Board of Canada

Understand how media impact our world

Media-literacy skills include the ability to understand implicit and explicit meanings and the ways in which media forms reflect and impact our world. Creative experimenting with production apps, combined with individual and collaborative reflection on process and product, develops media literacy more effectively than analysis alone.

Analyzing films such as Glenn Gould: Off the Record, Debris, and Stories from Our Land will encourage students to consider the impact of Canada’s natural environments on its artists and allow them to appreciate and absorb film techniques that lend drama and poignancy. When they extend this understanding through media production — sculpture, carvings, music, and film, for example — they can express a wide range of social studies, art and environmental themes: this is creating through media while actively thinking about it.

Debris, John Bolton, provided by the National Film Board of Canada

Explore the boundaries of one’s imagination

Creating with technology pushes learners to explore the boundaries of their imaginations. When educators facilitate media literacy across the curriculum through collaborative production, the results can be transformative. Accessible yet rich apps like McLaren’s Workshop and Stop-Mo Studio, and films such as Debris, Animate Everything!, and Home Cooked Music, emphasize the use of simple ingredients, so learners quickly gain production and media-literacy skills.

To understand the range of possibilities, watch Norman McLaren: Animated Musician first, then Animate Everything! Log ideas while you watch, linking to current subject study, and plan a production project for students (e.g., retell or re-shape the narrative of a historical event; illustrate science concepts; develop rules for appropriate social media behaviour; teach a mathematics concept; explore civics and citizenship concepts; animate a current event; re-shape a literature work into another medium; propose a design for a new tool). Include reflection journals that record choices and experience, explaining how the media project shaped meaning and built students media awareness.

This film is available for immediate viewing by CAMPUS subscribers. You may already have a subscription to CAMPUS through your school. Find out here.

Use inspirational films as versatile educational tools

Exposure to films about the lives and work of a range of artists inspires young learners both as media-literate makers/creators and as developing citizens. Films such as Seth’s Dominion, Norman McLaren: Animated Musician, Debris, Home Cooked Music, and Revealing Marie Saint Pierre introduce notions of art as play, of seeing things differently and being unconventional, and honouring individual differences. Learners do not have to be art students to appreciate that one can create from the roughest elements (“making do”) and still communicate in a meaningful way. This is a valuable skill for 21st-century citizens, and fundamental to media literacy.

Seth's Dominion, Luc Chamberland, provided by the National Film Board of Canada

Teachers can use inspirational films like Bone Wind Fire constructively: in addition to absorbing art history, learners as young as primary students can explore personal expression through techniques inspired by the film, adapting them to their unique personalities. Librarians can teach information literacy through the same film, using it as a jumping-off point to illustrate effective search skills about similar artists, or gender issues around art, or the history of one of the genres. Seth’s Dominion, about the acclaimed Canadian cartoonist, can prompt students to explore cartoons as a medium for expressing new ideas or extending their own current subject studies. And the work of legendary animator Norman McLaren can inspire creative ideas as well, such as a simple animated proposal for a videogame that teaches digital literacy or social media skills. Critical thinking about the films and their own production processes afterwards reinforces students’ media-literacy skills.


This blog post has been written especially for Media Literacy Week. You’ll find all the films mentioned here in our Makers and Creators playlist.

Add a new comment
  1. I have created an Art Enrichment workshop for ages 8 to 16 about Frida Kahlo, Georgia Okeefe and Emily Carr. For four years now I have been using Jill Sharpe’s Bone Wind Fire film as one of the inspirational components in the workshop. It is a perfect classroom tool for educating students on these 3 powerful female artists and for inspiring students to explore art making through the viewpoints and approaches these artists took. Thank Jill for a Fabuloso film!

Write your comment here