Posts Tagged ‘cause marketing’


Using Pink Ribbons Inc. To Discuss Cause Marketing With Post-Secondary Students


The following is a guest post by Elana Cooperberg My maternal grandmother had breast cancer. My mother has had breast cancer. I was young, still a teenager, when my grandmother was diagnosed with it. I felt detached and distant from the events that played out around me. I lived in the world of the present more »


Pink Ribbons, Inc: Breast cancer and cause marketing


Next week our latest doc Pink Ribbons, Inc. opens in theatres across Canada. We’ve written about the film several times here, and we’ve been talking about it for months. It’s a critical look at the industry that has grown up around breast cancer, and how the disease has become “the poster child” for cause marketing. more »

Members of the IV League, a stage 4 cancer support group

Sidebar banners now available for Pink Ribbons, Inc.


[The image above features members of the IV League, a stage 4 cancer support group based in Austin, Texas.] On February 3, our new documentary Pink Ribbons, Inc. opens in theatres across Canada. The film deals with how breast cancer has become the poster child for cause-related marketing campaigns and the effect this has had more »

Pink Ribbons Inc.

Pink Ribbons Inc.: The people behind the film


*Photo: Filmmaker Léa Pool (3rd from left) on set. Photo credit: Nancy Guérin. Following is a short bio of each person who appeared in the film Pink Ribbons Inc., a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, more »


Pink Ribbons, Inc. premieres at TIFF to a packed house


Yesterday afternoon saw the world premiere of our feature documentary, Pink Ribbons, Inc. at the Toronto International Film Festival. The film probes into the world of cause-marketing and breast cancer in an attempt to get people to think critically about what is involved in corporate fundraising and how the money is being spent. It offers more »